When it comes to selling your home in Twizel, one of the biggest decisions you’ll make is choosing how to take it to market. While auctions might sound exciting and can work well in fast-moving city markets, they’re not usually the best fit for Twizel’s unique property landscape.
Here’s why… and what tends to work better.
1. Most Twizel buyers are conditional
The reality is that most buyers in Twizel aren’t in a position to bid unconditionally. They need to confirm finance, complete due diligence, or organise building inspections, and that process usually takes anywhere from 5 to 15 days.
Because auction buyers must bid unconditionally, you instantly cut out a big portion of genuine, motivated purchasers. That means fewer bidders, less competition, and often, a lower sale price than you might achieve through a more flexible campaign.
2. Many buyers are from out of town
A large number of people buying property in Twizel come from outside the region, Christchurch, Dunedin, Wanaka, and beyond. These buyers often travel several hours each way to view properties and need time to plan inspections and organise their next steps.
A tight three- or four-week auction campaign simply doesn’t give them enough breathing room, which means you could easily miss out on strong offers from this key group of purchasers.
3. Flexibility wins in the Twizel market
In Twizel, sales often happen through Deadline Sales or Priced campaigns, which offer conditional offers while still creating urgency and healthy competition. These campaign styles give buyers the time they need to complete checks while keeping your property front of mind.
And yes, we do still see unconditional offers come through, often because we've worked closely with buyers to help them line up builders, valuations, or finance early in the process. It’s about guiding the deal rather than rushing it.
4. Every market is different, and Twizel is unique
What works in a fast-paced urban market doesn’t always suit a lifestyle town like Twizel. Here, success comes from understanding how buyers think and what motivates them. Tailoring your marketing strategy to local conditions, rather than following city trends, helps attract more buyers and, ultimately, achieve better results.
When I design a campaign, I focus on where your buyers actually are and how they prefer to buy. It’s about maximising interest and achieving the best outcome for your property, not just ticking boxes on a standard marketing plan.
If you’re thinking about selling in Twizel, let’s talk about what approach will best suit your home, your goals, and the current market conditions.
My recent track record speaks for itself, with our ten most recent sales achieving great results in a short timeframe.
